Coca cola launches “Billion Reasons to Believe in Africa campaign

Coca cola has yesterday launched a countrywide campaign dubbed Billion Reasons to Believe in Africa which inspires people especially the youth to have confident in themselves and their Africa continent.

Addressing the audience during the launching ceremony held in Dar es Salaam yesterday Dimeji Olaniyan Country Manager for Coca-Cola Tanzania said that the two year campaign highlights positive realities of the African continent which is endowed with numerous resources such minerals, national park, lakes, islands, rivers and forests.

The Billion Reasons to Believe in Africa will be supported by electronic, print and billboards advertisement in a bid to ensure that its message is communicated across the whole country.

“Coca-Cola is passionate about Africa; we are one of the biggest employers in Africa contributing nearly 1 percentage of Africa GDP. We have been in the continent for long and are entrenched in every community in which we operate,” said Olaniyan.

In Tanzania, Coca-Cola is source of employment to the thousands of Tanzanians and constitutes part of the major sources of revenue to the government in terms of taxes.

“Indeed we have billion reasons to believe in our country and continent. Our continent is rich with various resources which explain why there has been an influx of investors in Africa in recent years from every corner of the world,” said Special guest Former 1500m world record holder Filbelt Bayi.

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Mengi receives Global Leadership and Humanitarian Award

BY JOSEPH LINO

Global 2000 (2010) International in coordination with United Nations Tanzania will be presenting the 2010 Global leadership and Humanitarian Award and the 1^st United Nations NGO Lifetime Achievement Award to Reginard Mengi on Saturday.

According to statement released by Global 2000 (2010) International said Reginard Mengi is the 1^st African to win the UN, NGO Global Leadership and Humanitarian Award.

”it is given to individuals who have demonstrated outstanding work over the years in the areas of Global Human Resource Development fight against poverty, disease and hunger,” said William Morris, Founder and Chief Executive Officer for Global 2000 (2010) International.

The Award was established in 2007 by the International NGOs registered at the Department of Public Information (DPI) and the Economic and Social Council (ECOSOC) of the UN.

The U.N NGO Lifetime Achievement Award was created in March 2012 and it is given to individuals who have made commitment to improve the living standards of mankind, and have demonstrated years of work in promoting of the UN through the achievement of the Millennium Development Goals and objectives especially in fight against poverty diseases and hunger.

UN  NGO Award are usually given once a year at the general assembly of the UN headquarter in New York and it involves rigorous voting process by more than 10,000 UN registered NGOs.

“Dr. Reginard Mengi a very distinguished Tanzanian and a proud Africa is the 1^st individual in the world to be nomited and winner of this award most prestigious and covented. This can be equated to the Nobel Peace Prize in area of humanitarianism and philanthropy,” said Morris

This is a once in a life time occurrence for such an award to be given outside of the New York Headquarters and is historical event to Africa.

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